Can you remember the days of old when it comes to search? Many of us can remember the stone age style of search where basic keyword searches were the thing. But look at where we are at now. With the invention of the ever changing search algorithms, we’ve moved from this basic keyword style search […]
We all know how great content marketing is. With great content, comes great rankings, right? Even though content creation is a great way to improve your search ranking, there are so many ways you can do the same without even touching the idea of creating content. Rand from Moz, in another Whiteboard Friday, shows us […]
In the world of business, it’s pretty difficult to make a sale to the CEO of a business when it come to marketing your product or service to them. To that CEO, understandably, it’s a pretty hard decision to make. How will their investment impact the ROI? How big is the chance that they […]
Driving sales is a huge factor in any business. With the internet and the benefits that come along with it, sales can be driven even further than before because word can spread faster, and farther than ever thought possible before business websites became the norm. A marketer knows that search traffic can be a huge […]
It seems like there’s always coming to be some sort of epidemic, whether it’s in the real world on online. Who remembers Google’s 2006 AdWords addition of “invalid clicks” and “invalid click rates” metrics? This particular epidemic was fraud. Now, a decade later, it seems like the epidemic has returned, potentially worse now than it […]
When you’re making something, you’ve got to start from somewhere right? If your baking, you need to start with the dough. If you’re beginning with building a computer, you need all the pieces of hardware. But what if you’re starting from scratch with a B2B search campaign and your brand is, well, brand new? When […]
Recently released by the IAB was Q2 and first half 2013 online and mobile ad revenue figures. According to the numbers, the total amount of digital revenue in the US was just under $20.1 billion, which is up from $17 billion from last year. Not shockingly, mobile represented 15 percent of the total. Compared to […]
Facebook’s Graph Search has gotten quite the update it seems. Aside from the already existing features of the Graph Search, it now has the ability to search posts and updates. While using the normal Graph Search modifiers, Facebook users will be capable of searching posts by topic, location and time. This means that instead of […]
The intention of Google’s newest search algorithm, Hummingbird, was designed with the users in mind. The new algorithm was made to deliver more precise results with faster search query results. Hummingbird is meant to be a total replacement to the previous search algorithm that was in place before, and not just a simple update to […]
In this day and age, with the advent of the SEM and SEO worlds, there are still companies who don’t see value when it comes to search engine marketing. Companies can’t see the value, only because their site is used solely for the purpose of branding. According to an article written by Harrison Jones, entitled SEM For […]