Bing Ads has released a brand new ad extension out into the wild. Action extensions launched globally in all supported languages Wednesday and are available on desktop and mobile devices. The action extensions feature one of 70 pre-defined calls-to-action. When on the desktop, action extensions will show up as a button to the right of the …

Bing Ads Launches New Action Extensions To Highlight Calls-To-Action Read More »

Just over a year ago, Google launched callout extensions that gives highlight site benefits in AdWords text ads.  Now, a dynamic version of the callout extensions has begun rolling out. What does dynamic callout extensions do?  They’ll automatically pull information about the business and products from your website and right into search text ads.  If you already …

Google Adds Dynamic Callout Extensions In AdWords Read More »

What is an automated extension?  Basically, it’s a new term that has been given to the thing once known as “annotations” – Consumer Ratings and Seller Ratings which will populate in AdWords ads automatically. Google being the innovators that we all know they are, Google is retiring the use of “annotations” and simply renaming the …

New Google AdWords “Automated Extensions” Report Rolling Out Read More »

The one who dies with the most toys wins, right?  It seems that in SEO, there’s a similar idea.  The marketer who has access to the most actionable data wins the day.  In this situation, you need to know that there are different types of data that that will more useful that others.  You have …

Using First-Party Data For SEM On Google & Way Beyond! Read More »

So, you’re a search engine marketer?  If you are, you know how difficult it can be to get the stats that you really want.  It can be especially frustrating when you put in long hours in front of the computer working on something like AdWords, and you realize that there are suddenly no more new …

Where Do You Go When You’ve Maxed Out SEM? Read More »

Ok guys!  Here’s a third blog  post today that is Christmas themed!  That’s right!  We only have once a year to do stuff like this, so please come along and enjoy the ride with us!  This time, we are lucky enough to have ourselves an SEM holiday classic, The Christmas Carol! But instead of Dickens …

Paid Search Christmas Carol: Learn From The Ghosts Of SEM Past, Present & Future Read More »

Search Engine Marketing has become a very important aspect to business over the last several years.  At first, it may have been the advertising tactic that was left over after the company’s money was spent on every other type of advertising avenue first.  But since then, SEM seems to have grown up.  You need it …

How & When You Can Turn SEM From A Checkbox To A Core Business Component Read More »

Risks are everywhere.  You will find it in every aspect of your life, from the people you are trying to impress, to the business opportunities you’re trying to find.  The same thing goes for Ecommerce.  There is always going to be a level of risk in what you’re trying to accomplish.  In the world of …

7 Conversion Lessons from the Masters of Ecommerce Read More »

  In an article written on Marketing Land, Clint Kaiser wrote about his love for lists.  Even on of his favorite book series is called The Book of Lists.  Because of his fascination with lists, Clint like using them when he can. As he describes in his written piece, Clint feels that any good email marketing program …

Conducting A Multi-Point Inspection On Your Email Program Read More »

Bing Ads has introduced Call Extensions across all devices via Skype.  What does this mean?  Advertisers are going to be able to connect with people on their devices directly from the ads being displayed. Call Extensions will allow businesses to provide a phone number alongside the ad, regardless of what device you’re using, such as …

Bing Ads Launches Call Extensions With Skype On All Devices Read More »