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Tag: smartphone

US Smartphone Penetration Now At 75 Percent

According to comScore, About 75 percent of mobile subscribers in the US are now proud owners of smartphones.  To compare, there was only 65.2 percent of people who owned smartphones back in December of 2013.  Based on these numbers, it’s predicted that by December of this year, the US smartphone penetration will be above 80 to […]

Google Testing Smartphone Friendly Icon In Search Results, Again

It seems that once again, Google is showing mobile smartphone icons on smartphone friendly search results when you are searching on your smartphone.  A number of searchers are noticing it, and a screen shot was noticed by Brent Payne, who took these screen shots. The shots taken below were captured on an iPhone that was […]

AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report]

It has been two months since we’ve seen enhanced campaigns.  After these two months, RKG’s Q3 Digital Marketing Report can show us the near-term impact of the roll-out of its client set.  This set includes 40 of the top 500 online retailers.  Even though it looks like most metrics have remained unchanged, smartphones have gotten […]