Before I move on to the rest of the blog post, it might be a good idea to explain what “the fold” is.  The term first dug its roots into the world of newspapers.  When you would go up to a newsstand, you would generally see the current newspapers folded in half.  Because of this, […]

From the perspective of an online marketer, what’s the first thing you think of when I tell you about mobile devices?  You probably thought about smartphones, didn’t you?  Well, that would make sense, as that’s a great way to get your mobile marketing needs out there, as smartphones are always connected.  It doesn’t hurt that […]