When it came to website traffic, a majority of retailers would see two types of traffic  They would see brand traffic, and non-brand traffic as a necessity of running a paid search program.  But, things have gotten a little muddled with the introduction of Google Shopping Campaigns and the Product Listing Ad (PLA) format. Here’s […]

If you’re looking for a wonderful amount of traffic, one of the best places to find it would be from Facebook.  Unfortunately, even with the incredible traffic potential the social network can bring, there’s confusion around both how much we  are able to optimize our work to take advantage of it.  In this episode of […]

There are a number of social media channels and platforms that a business can use to get the word out to the people who wish to follow them.  Among them are some of the big platforms, like Facebook, Twitter, Instagram among others.  One of the best networks to use to drive traffic to your site […]

You know the saying, “never put all your eggs in one basket”?  SEO is pretty much the same way.  when it comes to trying to get more traffic to your site, you never want to count on any single source to drive all your site’s traffic.  After all, would you really on strictly social media to […]