Advertisers are now able to control the number of times ads are displayed to users with campaign frequency caps. By default, the feature is available in ad group details for: Reach Engagement Video Views Pre-Roll According to Twitter, this is why it matters: Maximize audience reach: Frequency caps allow you to maximize reach by redistributing …

Twitter Has Allowed Frequency Capping For All Campaign Types Read More »

Back in February, there was news that Google and Twitter had reached an agreement that will provide Google full access to Twitter’s stream. As stated in the previous post written by Search Engine Land, the Twitter stream is commonly called the “firehose”, and was announced during Twitter’s earnings call by the CEO of Twitter, Dick Costolo. …

Everything You Need To Know About The Google-Twitter Partnership Read More »

You’ve got to love when people use social media, such as Twitter, to promote their new projects.  In this case, we’re talking about a horror movie entitled, “Before I Wake”.  This movie stars Kate Bosworth and Thomas Jane as foster parents who take in a child named Cody, played by Jacob Tremblay, who’s dreams and …

Horror Movie “Before I Wake” Uses Twitter’s Promoted Video And Creepy @Replies Read More »

It seems that Twitter is thinking about taking the next big step in their social platform’s evolution.  It seems that Twitter’s big step in video is going to be live streaming. There are several reports that says Twitter has obtained Periscope, which is a startup company that allows people to live stream live video from …

Twitter Has Acquired Periscope Streaming Video App Read More »

For all of the folks using TweetDeck, take note.  Twitter has announced that by the end of March, TweetDeck users will have to sign onto the platform using their Twitter credentials. What’s this mean?  Those users still using an email and password combination to get into the platform will need o make the switch in …

TweetDeck Users Will Now Have To Sign In With Their Twitter Credentials Read More »

As far as social media networks are concerned, Facebook and Twitter are two of the biggest networks people use.  But between the two giants, Twitter has been behind Facebook in the video market.  But for the first time, Twitter got a jump on Facebook. Twitter gave users the ability to embed Twitter videos into websites …

Twitter Enables Embedding Twitter Video On Websites Read More »

It really tells you something when the CEO of any company tells you that when it comes to trolls and abuse, the pretty much suck.  That’s what Dick Costolo, the CEO of Twitter said when an internal email was leaked.  After the email leak happened, the actions to correct the situation have been swift.  The …

Twitter Triples The Size Of The Abuse Support Team & Adds Doxing Reports Read More »

It’s been announced by Twitter recently about their broader launch of Promoted Video, which is an in-stream video advertising product.  So far, it’s been in beta since August with a select amount of advertising partners, but now it’s been made available through Twitter account representatives. Promoted Video is part of Twitter’s Amplify program, which was designed to …

A Complete Guide To Twitter Promoted Video Ads Read More »

It was reported Wednesday night by Bloomberg Business that Twitter has reached a deal with Google to provide access to Twitter’s firehose data stream.  What this means is that Google will be able to index tweets immediately after being posted.  It’s been reported by unnamed sources that engineers from both Google and Twitter have been working on …

Google Will Get Access To Twitter’s Firehose Again Read More »

Yesterday, on January 14th, Twitter announced a world tour to advertise it’s Fabric software development kit in order to warm up to mobile app developers. The first step of Twitter’s campaign is called Flock, which is a series of meetups and seminars with developers in US cities.  The events will take place in Los Angeles …

Twitter Wooing App Developers With World Outreach Tour Read More »