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Tag: Unbranded Search

Getting Branded Searches Right – Whiteboard Friday

Hey guys, it’s Friday again!  By now, you know what that means!  Another Whiteboard Friday with Rand! When you’re dealing with keywords, there’s a little difference between branded keywords and unbranded keywords.  The real difference between the two is that branded keywords are way easier to rank for than unbranded terms. But this doesn’t meant […]