How Do You Use Unlinked Brand Mentions To Acquire Links?

With the recent updates to Google's algorithms, successful link building has become increasingly tougher to do, thanks to Panda and Penguin.  So if this can be the hardest part of SEO, how is it possible to build good links?  According to Kaila Strong, a contributor to Moz, it takes hard work, diligence and some know how. [...]