Google is quite the busy little bee it seems.  Within a  years time, Google will make changes not 20 times, not 50 times, but 500 to 600 times.  Also during that time, they will experiment with 10,000 changes during that same time period.  Man, that’s a lot of changes that Google is constantly dealing with. […]

When you work with an Ecommerce site, which do you think is the better choice…focusing on the product pages first, or focusing on the site as a whole?  As many of you have guessed, it’s probably not a great idea to focus on the product pages.  Trying to market your product pages does seem like […]

Back in mid 2011, Slingshot SEO wrote a post on Moz entitled Mission ImposSERPble: Establishing Click-through Rates.  In this article, Slingshot sowed a study that discussed organic CTR across the SERPs.  In this study, it showed you could make use of data to uncover insights and trends.  But, as with many things, this study has aged.  And as […]