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One misconception that a number of “normal” folk, aka, people who don’t do SEO for a living, have about this line of work is that an SEO ‘s job is kind of one-shot. Some would look at SEO and believe that once you’ve “fixed up” a site by optimizing it for the search engines, and telling the …
What Does an SEO Do In Their Day-to-Day Work – Whiteboard Friday Read More »
Are you trying to write a headline or title tags that are just right? I’m not going to be surprised if you’re having a little bit of trouble doing it since it’s pretty easy to be conflicted on what you’re trying to say (the more to the point approach) and how you’re trying to say …
Headline Writing and Title Tag SEO in a Clickbait World – Whiteboard Friday Read More »
As usual, we as humans are the ones controlling the creation of algorithms that rank our websites on the search engines. But what if we advanced to an age where the human touch totally disappeared from the creation process? There could be a future where machines could be taking up the mantel of algorithm creation …
What Deep Learning and Machine Learning Mean For the Future of SEO – Whiteboard Friday Read More »
There can be times when you working with your analytics platforms, and you feel totally overwhelmed with the information being thrown at you by the dashboard. Don’t worry, because you aren’t the only person to feel too inundated with information about your ecommerce business. There are SEO professionals who suffer from the same problem. The …
My Favorite 5 Analytics Dashboards – Whiteboard Friday Read More »
If you’re looking for a wonderful amount of traffic, one of the best places to find it would be from Facebook. Unfortunately, even with the incredible traffic potential the social network can bring, there’s confusion around both how much we are able to optimize our work to take advantage of it. In this episode of …
Driving Traffic from Facebook – Whiteboard Friday Read More »
When you’re in marketing and advertising, you know that at face value, you’re buying people’s time and attention. After all, isn’t that the idea behind it, to get a product or service in front of others and get their attention? In many cases, it may very well feel as if that’s all you’re doing. But …
Wait, Paid Media Investments Can Yield SEO Value?! – Whiteboard Friday Read More »
There are always going to be questions that people will be asking about SEO. After all, we know that SEO is always changing and evolving, so there will always be new things to wonder and ask about. It’s hard to say exactly how many questions there are out there that people can ask, but in …
When a marketer is trying to build an SEO strategy, there are usually some questions that have to be asked. By asking questions, any marketer is off to a great start, but there’s a bit of a catch. You have to be asking the right questions. In this episode of Whiteboard Friday, Rand will show us …
A Universal SEO Strategy Audit in 5 Steps – Whiteboard Friday Read More »
When it comes to creating something for your business, it could be pretty easy assuming you did absolutely no market research before putting all that hard work into it. As great as that would be to start putting any old thing out on to the market, you know that won’t fly because more than likely, it …
In some industries, there are are a plethora of obvious keywords that could easily help get your business get conversions. But there is always another side to that coin. For those businesses that have a great number of keywords to use in their SEO and marketing campaigns, there are those businesses whose keyword options are …
Hacking Keyword Targeting by Serving Interest-Based Searches – Whiteboard Friday Read More »