So you’re running a website that aims to target specific locations or regions with your site content, and you are looking to rank, but you are short one minor detail…you don’t have a physical location in any of those locations. So what in the world do you do? Sure, you could rework the names and […]
Throughout the years, when we’re dealing with links, one thing we’ve been utilizing is anchor text. For those who aren’t sure exactly sure what anchor text is, we’ve got the definition right here for you. According to Moz, “anchor text is the visible characters and words that hyperlinks display when linking to another document or […]
Metrics are a very important aspect of SEO. In fact, metrics is what allows SEOs to do what they do, because without metrics, you can’t really do your job as an SEO or marketer, can you? But the issue is that metrics are great….for us as SEOs. It’s just confusing jibberish that doesn’t mean anything […]
When you’re running a marketing campaign for a website, naturally conversions are a great thing to aim for. After all, making money is the prime reason your website and business can stay afloat. So when you make a conversion, you think that your marketing efforts have paid of, and sure, they certainly worked to get […]
Hey everybody! Happy Friday! To celebrate, we will have the opportunity to watch another Whiteboard Friday, this time with Gianluca Fiorelli, an SEO and Web Marketing Consultant from ILoveSEO.net. Today, Gianluca discusses entities and topical hubs, more specifically, he talks about teaching Google about your entities by using Topical Hubs. Topical Hubs have been important in […]
Oh Google, how the power you wield amuses us. First you giveth, and then you taketh away. In this case, after years of doing keyword research, we will never get to see our good friend again In this case, it’s the exact-match keyword targeting from AdWords. Why did Google make the decision to take away […]
At one point or another, anybody who’s got content online that they want shared by readers and customers have all run into the same problem. Regardless of how great your content is, no matter how much you tell your customers about the stuff that you wrote, nobody is sharing it. Not one bit. This can […]
When you’re running a business, and you’re hard at work trying to market your products and services to the masses, you can’t forget that your customers are just simply a source of money for you. They’re human beings, just like you are. Regardless of where the customer is at the marketing funnel, it’s important to […]
I have a riddle for you all this Friday! What do you get when you cross the moving of a webpage up in rankings by pointing links to it with the removal of those links after the ranking changed happened? Don’t know the answer? It’s a phenomena called “link echoes”! Actually, I know that isn’t […]
How many of you have ever had the chance to find a site or blog that continuously has a series of interesting posts and articles that are always catching your eye? If that’s the case, then you probably have always wondered how these blog or site owners can keep coming up with fresh, new and interesting […]