Death to Wishy-Washy Reports: Simple Edits to Put the Authority Back in Your Writing
By Scott Davenport | | Consulting, Copywriting, Reporting | writing
Have you ever spoken to an SEO, and as you got to know them, you found that they were pretty dang smart. They knew really knew their stuff, and they could prove it too. But just when you expected them to be perfect, you read some of the reports they’ve written and came to a startling realization. […]