Google has shared results from the first year of their upfront program for YouTube advertisers that they are calling Google Preferred.  This program features campaigns on the channels of top-performing content producers.  Google said that the program’s debut has sold out. When 30 traditional TV advertisers tried out the program, it was reported that they not only …

YouTube Shares Performance Stats On Google Preferred’s First Year Read More »

Another platform has been added to the list of sites and services that is using the autoplay video feature.  This platform is YouTube, and it’s been testing the feature since late last year, has now enabled autoplay for all desktop users. What this means is that when you are watching a video on the video service, …

Autoplay Is Now The Default For YouTube Videos Read More »

Have you been looking through your social networks like Facebook and Twitter lately?  I’m sure that, if you have, you’ve seen a lot of picture related posts, memes, and of course animated animated GIFs.  In actuality, animated GIFs are in the  majority.  Because of this, there are a load of gif creation tools out there …

YouTube’s New Beta GIF Creator Is A Blessing For Brands Read More »

Last weekend, during the Thanksgiving holiday, it looks like out of all of the businesses to try beating each other out for the top spot in advertising, Walmart claimed the title of top dog.  Walmart ranked as the top social performer among retailers, as well as generating 1.5 billion page views from Thanksgiving through Cyber Monday.   …

Walmart Dominates YouTube During Thanksgiving Holiday Read More »

When you see a commercial on television where a celebrity telling you to buy some new product, you know they were paid to do it.  It’s pretty obvious.  But when you see a famous Youtuber showing some product on their channel videos, i’s not clear whether or not they are using the product because they …

UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards Read More »

In this episode of Google Partners, we will watch the 3rd session in the YouTube Video Ad Series.  In this video, YouTube experts will discuss the best practices in building YouTube Video campaigns within the AdWords account and how best to optimize these campaigns to ensure optimal performance.

For a while, YouTube has been a great place for brands to make their mark in their video marketing campaigns.  After all, what better place to put all your videos, commercials and whatnot than on a popular video streaming service like YouTube?  But according to Socialbakers, a social media analytics provider, more and more brands are …

Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform Read More »

YouTube is obviously a very popular site for streaming video content to users.  For the last few years, YouTube has been used more creatively since its inception in early 2005, such as ventures into video marketing. Your more typical video on YouTube can be entertaining to watch, but many people won’t stand for watching a …

How 3 Very Different Brands Succeed on YouTube Read More »

Following the first 2014 Hangout with Google Partners about YouTube video ads, they are back with a five-part monthly series to help make video ads work for you. In this episode, they will take you from pitching clients, through video campaign implementation and measurement, and you’ll learn crucial best practices from Google experts and peer agencies.

Sometimes, rivalry between companies can be a good thing.  They compete for the best services or products, and guess who wins?  The consumers.  Well, it looks like YouTube may be getting their own rival this summer. Yahoo has plans to launch their own video service in order to compete directly with Google’s YouTube. What would …

Yahoo Launching Video Service To Compete With YouTube This Summer Read More »