Taplytics, which makes testing software for mobile apps, is now offering full support for testing Over-The-Top (OTT) TV apps.

These apps, like Netflix, CBS or HBO Now, offer TV programs and movies via internet streaming.

Taplytics now provides OTT-specfic A/B testing capabilities for those apps on Android TV, Apple TV or Amazon ire TV boxes, as well as apps on smartphones and tablets.  Before, Taplytics only offered testing for those apps on mobile apps on mobile devices, but without specific OTT capabilities.

[Read the full article on MarTech Today.]

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