The audience data platform, Taykey is launching a free version of its Intelligence tool this week.

Before, the tool was available as monthly subscription.  The free version offers real-time data about consumer activities on websites and social networks, even though users will have to choose from Taykey’s predefined commonly used audiences, instead of creating customized segments, such as “men who are interested in comics and foot ball,” as they can do in the paid subscription version.

The data is meant to show marketers what most interests their audiences.  This way, ads can be targeted around these interests.  The free version will only query data for the last 30 days, while the Pro version will query data as far back as 2015.  Check out the screen shots from the free tool:

[Read the full article on MarTech Today.]

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