Video supply-side platform Telaria has launched what it says is the “first complete video ad management platform” for over-the-top (OTT) TV.

Included in the platform is an ad server that’s designed for advanced TV, which Telaria defines as OTT or streaming video through a phone, laptop or internet-connected TV, as well as live-data visualization, diagnostics and a decisioning engine for guiding campaign decisions.   This is the first entry into ad serving and analytics for Telaria, formally known as Termor Video.

Craig Berlingo, the head of product, said that the platform handles auction or fixed rate and allows program marketers to programmatically request ads through major demand patners like Doubleclick, the Trade Desk, Adobe Marketing Cloud, Media Math, AppNexus or others.

[Read the full article on MarTech Today]

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