Email remains a marketer’s most valuable tool, even with all the newer ways to market your content. If you think about it, most of us check our email everyday. If that’s the case, it’d make sense that we use that to our advantage.
Email is the most high intent traffic source out there since 91% of email mail users are checking their inboxes daily, and this is the best way you can use to reach your audience.
Oddly enough, there are small businesses out there who actually believe that email marketing isn’t beneficial or even relevant these days.
Neil Patel wrote a post about ten of the best email marketing software that you can use to reach your email marketing goals, so if you are looking for some great software, this might just help you make your decision!