These days, it’s getting more and more challenging for brands to get attention online. It seems that this has become a majority of businesses, thanks to the incredible amount of companies trying to get a slice of that online marketing pie.
Thanks to an over abundance of businesses trying to get in front of the customer’s eyes, it’s no surprise that they’ve biome skeptical of self-promotion.
This is where influencer marketing comes in.
Influencer marketing is a form of marketing that enables businesses to collaborate with individuals who have a following for increased brand exposure. Influencers are characterized by a large number of loyal and dedicated social media followers who are perceived as experts in their niches. Their recommendations are typically regarded highly by their followers.
If you haven’t considered using influencers for your business, you may want to consider it. Just take a look at these stats:
- 71% of consumers trust content from people they know rather than the content they see from brands
- 74% of people agree that recommendations from people they know encourage them to make a purchase
If you want to add influencer marketing to your outreach strategy for 2023, the team from SEMRush created an 8 step overview of how to map out an awesome influencer marketing strategy, which includes research tips, measurement, execution and analysis.
Check out the full details on the SEMRush blog, but in the meantime, check out their infographic below.