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The Authoritative Content Funnel – Whiteboard Friday

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What is a content funnel?

This particular funnel visualizes the journey that a potential customer or client goes through when they are considering a purchase, and is a part of a much bigger overall content marketing strategy.

The content in this funnel in the different stages supports the customer journey, and good content can help push them closer to making that purchase.

The three stages of the content funnel includes

  • Awareness – here, you demonstrate to your readers and Google that your brand produces expert content
  • Consideration – you’ll show you understand the nuance of your audience’s problems and can solve them
  • Decision – you illustrate your brand is the best solution

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