In this day and age, digital marketing is quite important to those who want to take advantage of the kind of business only the internet can bring. When you’re investing your time and money into your campaigns, it’s important they’re working. With digital marketing, it makes it easy for you to track the data you need to see how things are really going with your marketing efforts. This data can allow you to adapt and drive better results.
Kristi Hines wrote a guide to digital marketing on Search Engine Journal, which looks at a number of different aspects of digital marketing and how you can use them to drive qualified traffic to your business.
In the guide, Kristi compares traditional marketing to digital marketing, discusses the different types of digital marketing, including:
- Affiliate marketing
- Content marketing
- Email marketing
- Guerilla marketing
- Influencer marketing
- And more!