A number of different brands are joining the Stop Hate for Profit Facebook ad boycott. Advertisers are being asked to pause their ad spend on both Facebook and Instagram in July, saying that the social media platform is tolerating racism and hate speech, “turned a blind eye toward voter suppression on their platform.”
According to reports, over 100 companies are joining the boycott, including:
- Beam Suntory
- Ben & Jerry’s ice cream (owned by Unilever)
- Eddie Bauer
- Eileen Fisher
- Honda Motor Company
- Levi Strauss
- Magnolia Pictures
- North Face
- Verizon Communications
The next move for the protest organizers is to go global in an attempt to convince more non-US companies to join the boycott.
Because of the increasing pressure from the public, Mark Zuckerberg, Facebook’s CEO, posted a statement vowing to make a number of policy and practical changes on the platform:
- Providing voting information and helping people register to vote
- Preventing “new forms of potential voter suppression”
- Banning “any content that misleads people on when or how they can vote,” including “respond and remove false claims about polling conditions in the 72 hours leading into election day.”
- Helping prevent voter intimidation on the platform
- Ads policy will now “prohibit claims that people from a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity or immigration status are a threat to the physical safety, health or survival of others”
- Labeling but allowing content from public figures that otherwise violates terms
- Removing content, regardless of the source, “if we determine that content may lead to violence or deprive people of their right to vote”
According to Zuckerberg, the company is trying to “public health and racial justice while maintaining our democratic traditions around free expression and voting” while implementing these policies.
In the following video, Mark Zuckerberg elaborates upon the above policy changes.