In marketing, we are always looking for ways to get our message and the thought of our products out there to the masses. After all, if we don’t, then you won’t be in business for much longer. But theres more to it than getting your message out there once and you’re done.
Marketers are always looking for ways to reach and engage new, as well as existing, customers. At this point in time, it isn’t any shock that retargeting strategies have grown and evolved at a rapid pace over the last several years.
88% of US marketers that were polled, according to an August 2014 study by Marin Software, said they used retargeting, and a majority of those who responded (56%) said that they hadn’t used retargeting before, but are planning on doing so within the next 12 months.
In a post written by James Green, you will learn of the benefits of retargeting for reaching new and existing customers. Check out his post below by following the link provided.
Marketing Land: The Components Of A Well-Oiled Retargeting Machine