The Dark Side of Virality: How Chasing Likes Can Harm Your Brand

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Going viral used to be something that only big brands and media companies could achieve. But in today’s social media landscape, even small businesses and influencers are trying to create viral content. While it’s tempting to want your posts and videos to blow up online, chasing virality can actually hurt your brand.

In this post, we’ll look at some of the potential downsides of prioritizing virality above all else. With insights from a video by LYFE Marketing, they’ll talk about how the relentless pursuit of likes and shares can undermine your brand identity, distract you from more meaningful metrics, and even spread misinformation.

Virality seems like an easy way to get more eyeballs on your content quickly. But as they explore, the dark side of going viral is that it can jeopardize your reputation and integrity. There are smarter, more sustainable ways to build your audience and grow your business for the long-term.

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