Standard Shopping an standard campaigns give merchants various degrees of control and flexibility when advertising on Google’s platform. Advertisers need to know about the limited insights inherent to Smart Shopping campaigns, and even what the metric provided convey.

During the Google Shopping session of Live with Search Engine Land, Mike Ryan, product management lead at Smarter Ecommerce, discussed what advertisers need to be mindful of with regards to these potential problems.

SourceGeorge Nguyen