Back in the day, in the advertising industry, there was no such debate over what constituted media.  When you thought about what media was, the obvious media types included:

  • TV
  • Radio
  • Print
  • Outdoor

With the invention of digital technology, that simple paradigm was turned on its head.  The line is being blurred between producers, distributors and consumers of content.

If a company “mediates” user access to information, it could constitute as a media company, but there should be some limits to this new definition.  In this day and age, what qualifies as media today?  If we want this question answered, it’ll be a good idea to step back and examine the history of media and its primary aspects.

[Read the full article on Marketing Land]

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