Working in the digital marketing world, you’re familiar with the B2B and B2C business types. But, you may not be as familiar with the difference in the marketing strategies between the two types.
Most of the time, B2B marketing focuses on logical process-driven purchasing decisions, while B2C marketing focuses on emotion-driven purchasing decisions. These descriptions are fairly broad and aren’t always cut and dry, as there can be overlaps between the two. For marketers, who might have to deal with both types of businesses, knowing the difference is crucial to developing an effective marketing strategy.
Understanding which marketing style is better for your business AND your audience will make all the difference in your sales.