When we see two things linked together, it’s usually because there’s something about them that are similar to each other.  As you probably already guessed that, you know that when you look at search results on Google or on any other site that utilizes a search feature, they’ll bring up results that show topics that are similar to each other.

But, sometimes there are important links between topics that can be totally unrelated at first glance.  When it comes to search results, these random affinities are being factored in to them even more these days.

Ian Lurie of Portent, Inc. is hosting today’s Whitebord Friday for Moz.  He will show us how we can benefit from those otherwise hidden links.