The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads

On this episode of Marketing O’Clock, here are the things they discuss:

1. Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type.
2. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360.
3. The Marking O’Clock team breaks down Rand Fishkin’s latest article: What if Performance Advertising is Just an Analytics Scam?