Before you start doing any work on SEO, it’s important that you get a handle on your keyword research.  Aside from helping to inform your strategy and structure your content, you have to know the needs of  our searchers, the search demand landscape of the SERPs, and the sort of competition you’re up against.

In part two of this One-Hour Guide to SEO, Rand Fishkin covers what you need to know about the keyword research process.