Whether or not you’re a fan of TikTok or not, the fact remains that it has quite a lot of influence when it comes to popularity. More specifically, a lot of the popularity does focus a lot on the younger users of the app.
Despite it’s ups and downs, including the ban in India and the potential ban in the US, the app has been able maintain its momentum, building its audience over time.
Because of this increase in Tiktok’s popularity and use, this gives brands the opportunity for more potential customers. This is highlighted in this new infographic from Sightly.
Source – Social Media Today