Influencer marketing has been around for sometime now, but it has become wildly popular in the last few years. This kind of marketing has made its way to the forefront, all thanks to the advancements we’ve seen in technology.
Anyone who is doing digital marketing for a client, or for their own business is strongly recommended to implement influencer marketing into their over all marketing strategy.
What is influencer marketing?
According to Hubspot, “Influencer marketing employs leading, niche content creators to improve brand awareness, increase traffic, and drive messages to brands’ target audiences. It’s this collaboration between brands and creators that allows businesses to expand their reach across their buyer personas.”
If you are thinking about investing in an influencer marketing campaign and you want to know what the pros and cons of making use of influencers are on social media, Shane Barker shares the pros and cons of influencer marketing in the following infographic.
Source – Social Media Today