So how do you get a lead anyway? Well, there’s quite a number of ways to get it. You can get them through several channels, including:
- Networking events
- Creating an engaging video
- Strong branding
There are other ways to get a great lead for your marketing efforts, but in this post, we’ll focus on getting leads through email.
The value of an email addresses can be overlooked by many, but in reality, the email address is a high-value currency of exchange on the web. They are a lead to potential conversions and ultimately, money. Businesses and websites constantly ask for your email address, so they can send you newsletters, promotions, and opportunities that customers would otherwise miss.
So are you getting the kind of leads that only email can bring in? If not, you may want to listen up. Even if you’re getting leads through other means than email, you will still want to hang out and see what Jeremy Smith, the writer of a post on email leads that can be found on Search Engine Land. In his article, Jeremy will lead you through the essentials of getting started, understanding the process, and implementing the the things you need to make your emails appealing to a large audience.
Check out his post by following the link below!
Search Engine Land: The Psychology Behind Asking Users For Their Email Address