Google-Penguin-4.0During SMX East yesterday, Google’s Gary Illyes said that the next Penguin update will happen in the “forseeable” future.  He added, “I hope” by the end of the year, and that it’ll be the real-time version of the algorithm.

In July, Gary said that Penguin was months away, and it seems we’re inching ever so closer to it now.  Naturally, Illyes was very cautious about giving a specific rollout date, but he implied that it was going to happen soon.

The goal of this version of Penguin is that the algorithm will be working in real-time.   In short, when Google finds that a link s removed or disavowed, the real-time algorithm will process it in real time.  With this version of Penguin running, you’d be able to recover from a Penguin penalty very quickly.  The negative with this version of Penguin, you could get smacked with a Penguin penalty just as fast.

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