Backlinks are a very important part of your website. In fact, backlinks are a site’s backbone. The stronger the backlinks, the better the position of your website.
But, even if there is the smallest of changes to your backlink profile, such as links disappearing, or a malicious one being added without authorization, can really affect your SEO efforts.
The idea is, if you’re not constantly checking in on your backlinks, and you close that front door, your backlinks can behave like unknown creatures.
In a Search Engine Journal post, we’ll see what could happen to backlinks and what we can do to get them to behave.