The Small Business Owner’s Guide to Google Local Services Ads


If you’re a local business owner, you know how important it is to connect with customers searching for your products and services online. One of the best ways to do this is through Google Local Services Ads (LSAs).

Google LSAs allow local service-based businesses to showcase their offerings at the top of Google search results. When potential customers search for services like “plumber near me” or “HVAC contractor,” Google will display a map of local options. With LSAs, your business can appear prominently on that map with your name, address, ratings, and a “Get estimate” button.

LSAs put you in front of local searchers who are actively looking for exactly what you offer. The ads link directly to your website or an online booking page, making it easy for prospects to learn more about your business and become customers.

In this video, White Shark Media explains what Google LSAs are, who they’re for, and how to set them up for your local business. The video walks us through the step-by-step process of creating and optimizing a campaign. Read on to learn how this powerful advertising option can help you connect with more customers in your area!

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