Third-party cookies will be taking their leave soon, but that doesn’t mean that the ever-so-important deep-data connection with your audience is taking a hit. Now that we are shifting to first-party data, we can pinpoint and own our own audience’s true preferences.
Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal’s bestselling author of “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content”, talks with Loren Baker, the founder of Search Engine Journal, on the SEJ Show to give you steps on how you can gather first-party cookies by connecting with your audience, maintaining relevant marketing campaigns, and nurturing your owned audience to conversion.