When it comes to selecting an e-commerce platform, there are some things that can influence your sales, including circumstances and customers. Not only that, you need to consider the amount of time that can be dedicated to maintaining the platform as well.
Some of the things you need to think about when looking at one particular e-commerce site, Shopify, you want to make sure you know about the strengths and weaknesses of that platform regarding SEO, as well as other things that could affect your success.
For more information, check out the full post over at Search Engine Land.