Amazon sells a lot of products everyday on their website everyday. But one of the most adopted search ad formats is Amazon’s Sponsored Products, so it’s good to make sure that, as an advertiser, you understand the value that these types of ads have.

The part of the product ordering process that goes from click-to-order and when the customer clicks on an ad and finally converts is very important. Advertisers must know how a user will convert in these cases so they know how valuable real time traffic really is.

The full importance of that lag time between ad click and conversion is what is covered in a post by Andy Taylor over at Search Engine Land. Make sure you check it out here to find out more!