Google Ads scripts are created to help automate your PPC reporting and performance. They provide a way to programmatically control your Google Ads data using simple JavaScript in a browser-based IDE. Scripts can be used to automate common procedures or interact with external data for one to many different Google Ads accounts.
This is why a number of people love creating Google Ads scripts – nobody wants to deal with repetitive tasks that take up a lot of time and energy for in-house PPC managers. This can really take away from important profits that could have been gained elsewhere.
According to Google, it has announced a new version of scripts that will make it easier for PPC managers to automate and optimize their campaigns.
What are some specific scripts for PPC tasks that should be at the top of your list to give a try?
Check out Frederick Vallaeys‘s column about the subject on Search Engine Journal below!