With the proliferation of mobile devices, consumer behavior and the path to purchase have drastically changed. Measuring mobile, as a result, becomes a daunting task for marketers.
While mobile has complicated measurement, there are solutions that will give you a holistic view of mobile performance when pieced together.
In this Google Partners hangout, they will discuss two important measurement solutions: cross-device conversions and attribution models with cross-device.
Some best practices and vision in mobile measurement for a non-linear world will also be shared!