I’m sure that at this point in time, this shouldn’t be news – third-party cookies are going away.
During their hay day, third-party cookies helped brands deliver a lot of online ads to people, but their usefulness will soon be greatly diminished. Google will be blocking them on Chrome next year, and Mozilla Firefox and Apple Safari has already banned them. Advertisers, marketers and publishers will need to rethink how they connect with their readers and customers.
Just because they won’t be around anymore doesn’t mean that deep-data connection to your audience is gone. Rather than worrying about the disappearance of these cookies, you can take advantage of first-party data instead, which lets you pinpoint and own your audience’s preferences. They will give you access to a better user experience, as well as higher conversions.
Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal’s bestselling author, joined Loren Baker on the SEJ Show to give you proven steps to gather first-party cookies.