Barry Schwartz was invited over to the office of Throm Craver, the Lead SEO Analyst at CBS to have a fun talk.

In their conversations, the two spoke about how Google News works and how Throm finds it funny how he gets blamed for perceived bias within Google News since he works at a news agency and is an SEO. People thinks he controls the news that is published. It’s all how Google itself ranks it.

The two also talked about schema and discussed how it is a win-win for both Google and the content producer. Throm said that schema is his favorite SEO toy right now, since it helps Google understand your pages better and gives your content better visibility in search.

SourceBarry Schwartz