These days, it seems that more and more people are paying attention to their inbox in real-time than ever before, and because of that, it seems that email, as marketing channel, is gaining more and more dominance in the marketing sphere. But just because email marketing is getting bigger, that doesn't mean that marketers shouldn't stay [...]
A new pop-up alert was added by Twitter on articles that users will try retweeting without opening themselves and reading first. https://twitter.com/TwitterComms/status/1309178715717369856?s=20 As seen in the above tweet, Twitter shared some insights into how effective the prompt is. According to Twitter: People open articles 40% more often after seeing the promptPeople opening articles before retweeting increased [...]
For some SEOs, machine learning is something that seems to big for them. Britney Muller from Moz is here for this episode of Whiteboard Friday where she will tell us that it isn't out of our scopes as SEOs. She will take us through some steps in order to help get us started on our [...]
Pinterest has announced a full beta launch of Story Pins, which taps into the social Stories trend with a platform-unique approach. Not only that the company is also releasing a new creator profile and analytics tool to help track performance. With these new tools, creators will be able to "publish immersive and expansive stories directly to [...]
In an announcement made on September 23, Bing added added natural language generation models to autosuggest and People Who Ask in order to bring improvement to these features. Not only are they using natural language for these features, the company has expanded its natural language representation models to its question answering and semantic highlighting features [...]
Now that Google As custom audiences is out, we want to know what it is, and how can advertisers use it for targeting display, discovery, Gmail, and YouTube campaigns? https://www.youtube.com/watch?v=QyVlJnwi9lM
With the European Union (EU) calling for the suspension of data transfers for Facebook regarding its EU users to the US (this preliminary order was sent to Facebook by the European Union), Facebook released an official response saying they might be forced to end European operations entirely. This would include Instagram as well. The order would [...]
On September 23, Google announced three brand new enhancements for local ads, even though the company has already introduced new shopping features a week ago. The first set of features that rolled out several weeks ago includes: More prominent “nearby” filter under the Shopping tabNew local stores cardGreater visibility for Curbside and In-Store Pickup Labels But [...]
YouTube is releasing the newYouTube Shorts, a home for 15 second videos, which are finding their start in India. This is obviously YouTube's attempt at becoming the next TikTok, or at least become a competitor for it. The videos will be swipeable on mobile and very easy to create on any mobile device. https://www.youtube.com/watch?v=fTGJXSPU1fw
There was a Google Ads petition that was released, allowing advertisers to opt-out of the terms that Google Ads defined as problematic to "standards of privacy" and "protections around user data". https://www.youtube.com/watch?v=j0yiYTi4YRw