The two main elements of effective social media strategies are both planning and consistency. You want to make sure you plan out everything so you know you are effectively communicating with the right people in your audience. You want to be consistent so your users can know what to expect. Check out the new guide [...]
We all can agree that 2020 was a no good, horrible, and challenging year for many reasons, but with us now stepping into 2021, we can maybe look to a brighter future for all of us. Along with the way, we will need to have a different mindset. Because of how everything has changed, you [...]
Back in October, YouTube started to work on a process that lets creators tag products displayed in video clips. This would allow for direct shopping options for viewers. But now, YouTube is now launching a live test of its product tags with selected creators. This latest development was reported by Android Police. Currently, the program is [...]
In this episode of White Board Friday, Jo Cameron talks about the process of addressing and capitalizing traffic spikes, such as how to determine where traffic is coming from and what to do with all the attention that is now looking at your website. https://fast.wistia.net/embed/iframe/xpicgwe2wk
2021 will be a year where we will be looking at things differently as we deal with the ongoing issues of the COVID pandemic. Because of this, we will continue to have to change how we doing things now and in the foreseeable future. What are folks looking for and what are they responding to [...]
When is a good time for your content to be posted on various social media platforms? When is the best time to schedule them for the biggest impact in 2021? The team at Blog2Social took a look at the best average time for posting, which was all based on social updates from over 60,000 businesses and bloggers [...]
According to an announcement by TikTok, they have made some changes to the company's default privacy settings for younger users. This is TikTok's attempt to implement better systems in order to help protect the younger folks on the app. A big change seen that will affect all accounts created by those who are between 13 [...]
Google has chosen to pause political ads for a minimum of a week beginning on January 14. Google plans to monitor the situation throughout the week and see where things go after inauguration, were they will probably reassess the situation and see if they need to extend the temporary ban even further. The ads that [...]
What makes a successful search marketer? Get insights from two Search Engine Land, Search Marketers of the Year Award Winners in part two of this fun and informative interview hosted by Search Engine Land editor, George Nguyen. https://www.youtube.com/watch?v=acsK90FgBjE
What makes a successful search marketer? Get some insights from two Search Engine Land, Search Marketers of the Year Award Winners in this fun and informative interview hosted by Search Engine Land editor, George Nguyen. https://www.youtube.com/watch?v=uhWECnRcEgE