Google Ads Tutorials: Ensuring Search Creative Excellence
Learn three simple steps to create compelling Google Search ads that drive more qualified clicks. https://www.youtube.com/watch?v=o_j-5yT8f_w&t=2s
You Can Now Add Custom JavaScript To AMP Pages
This week, Google announced that custom JavaScript can now be added to AMP pages. The amp-scriptcomponent can be used to enable user interactions, and to share code across AMP-enabled and non-AMP pages. JavaScript features, such as multi-page forms that need to be validated before moving on to the next section, can now be delivered via AMP. Source: [...]
What Is ‘Google Screened’ And How Does It Differ From ‘Google Guaranteed’?
A few years ago, Google Guaranteed was introduced in order to help boost consumer confidence in-home services providers appearing in local Services Ads. This year, the company introduced another program for professional services, called “Google Screened.” Currently, Google Screened is a test program that is limited to only a few verticals in a few markets: [...]
Goodbye, Generic SEO Audit – Say Hello to Customization & Prioritization – Whiteboard Friday
It can be pretty easy to fall into a rut with your SEO audits. If it doesn't meet best practices, it need to be fixed, right? Not necessarily. Although an SEO checklist is basically a checklist, it is important to both approach and prioritize your fixes in order to be efficient and effective with your [...]
How to Network Like a Pro
Whether you're trying to develop your personal career or forge new business relationships, learning how to network is a valuable, professional skill. From a business standpoint, networking provides an opportunity to meet and connect with new people and business owners, learn from each other, give and receive referrals, partner, co-promote, and expand your reach. In [...]
Google Ads Tutorials: Driving Performance With Google Display
Including Display in your holistic digital strategy helps you reach customers at all points along their online journey. Learn how to build a Display strategy for performance that’s based on your business goal. https://www.youtube.com/watch?v=PbIonvgNFbY
Barry Schwartz Chats With Greg Sterling, Longtime Writer On Mobile, Local And Search Technology Trends
In this video interview by Barry Schwartz, he interviews Greg Sterling of Search Engine Land, somebody he considers a hero of the search industry. In this interview, we will learn about some of his history and contributions to the SEO industry. https://youtu.be/YH1o1eBNKT4 Source - Barry Schwartz
Google Rolls Out Maximize Conversion Value Smart Bidding Strategy
Maximize conversion value is now available. Google's maximize conversion value, which was first announced at Google Marketing Live (GML) in May, is now available in all Search campaigns. The aim of maximize conversion value is to optimize for the greatest conversion value within budget. Just like maximize conversions, it will try spending your budget, so make sure you set [...]
Epic Growth Strategies From Jesse McDonald
First time ever the best marketing experts from all over the world will share their secrets of professional success and epic growth strategies that they use themselves. On August 21st, Craig Campbell will host the first guest - Jesse McDonald, Global SEO strategist at IBM. Jesse has worked with two award-winning digital marketing agencies where [...]
Traffic From Image’s Swipe To Visit Feature Now Appears In Search Console
If visitors arrive on your pages via Google's Image's Swipe to Visit feature, they are now accounted for in Search Console under the new "AMP on Image Results" search appearance. This news was announced by Google on August 21. Swipe to Visit in action. Source: Google. By having Search Console data on how users arrive on [...]