Have you been increasingly more concerned about the security of your online information over the last year? You aren't the only one! There have been a lot of high profile hacks, as well as reports of data misuse circulating across the internet. All of these hacks have sparked a lot of debate on how social [...]
Third-party cookies will be taking their leave soon, but that doesn't mean that the ever-so-important deep-data connection with your audience is taking a hit. Now that we are shifting to first-party data, we can pinpoint and own our own audience’s true preferences. Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal's bestselling author [...]
If you're trying to communicate something to somebody, telling it to them doesn't always work because there are those who are visual learners and can retain information better by looking at something. One way to deal with this is through the use of infographics since they can be an aesthetically pleasing way to summarize the [...]
These days, SEO can be a complicated process, especially when you compared it to SEO of yesteryear when things where simpler. As things grow ever more complex and complicated, we are also seeing more tools and options being added to help simplify and streamline your SEO processes, especially if you find the right tool for [...]
With Valentine's Day coming just next month, are you looking to maximize your tie-in campaigns this year? If so, you will want to make sure you include Snapchat, since it has historically seen spikes in usage around that day. According to Snap’s latest insights report, engagement with both Stories and Lenses increases significantly around Valentine’s Day. The [...]
Facebook has been around since 2004, and since it's launch, it's garnered some impressive stats. 1. Facebook has 2.74 billion monthly active users.2. Facebook reaches 59% of the world's social networking population.3. Facebook is the world's third-most visited website.4. Facebook is the second-most downloaded app. Because Facebook has such a huge number of active users, [...]
Over on Reddit, a thread question appeared titled: "Does Google use the same algorithm for very language?" John Mueller of Google responded to it by saying that, although Google utilizes the same search algorithms for most of them, there are some situations where a different language might use a different algorithm. The reddit thread went [...]
Influencer marketing is now a mainstream form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. In this episode of Whiteboard Friday, Any Crestodina talks about influencer marketing and how it can drive SEO and authority. He also covers the connection between people, relationships and [...]
Digital marketing trends are constantly changing, and each year comes with brand new trends in digital marketing. In order to keep with all these new trends, you need to be proactive and plan your strategies ahead of time. The following IgniteVisibility video gives you 22 different strategies you can use in order to make it [...]
What is eCommerce Conversion Rate Optimization? eCommerce Conversion Rate Optimization (CRO) is the process of improving your eCommerce conversion rate by making small, incremental improvements. A better user experience (UX) on your site naturally leads to more conversions, so UX and CRO are closely linked. E-Commerce Conversion Rate Optimization (CRO) is the process of improving your e-commerce [...]