Google announced a new product earlier this year that has generated a lot of buzz among advertisers - Google Attribution. The platform is slated to help marketers see how higher and mid-funnel interactions will impact conversions and tame the cross-device, cross-channel conundrum. Google is currently rolling out this program to hundreds of advertisers this week. According to Google, they've [...]
Look at these two types of links - one of them is in your nav, and the other is in the content of your page. Which one is more valuable? But what if one of those in-content links was an image, while the other is text? This goes to show that not every link is [...]
Trying to understand the Google algorithm can feel like an exercise in futility. Just when you think you have it mostly down, the search engine changes things up. Google has made a number of changes over the years, and this has kept digital marketers on their toes and continually moving the goalposts on SEO [...]
After Pinterest rolled out search ads eight months ago, the company has decided to make the ad placement available to advertisers buying ads through its self-serve ad-buying tool, Pinterest Ads Manager, the company announced this week. It is also introducing an option fro brands to target their search ads beyond the traditional set of keywords. [Read the full [...]
Its crazy what time does to anything AdWords ads look different compared to years ago, last year, and even this summer. Recently, Google updated the way we serve sitelinks, callouts and structured snippets in your adds. Sitelinks are now a swipeable carousel, callouts and structured snippets are appearing in the same area of the ad as your [...]
Bing Ads is rolling out a brand new Overview tab for Bing Ads users' accounts. Keep in mind that this is not the same as the Home page in the top navigation of the Bing Ads UI. The Overview tab is going to be found under the main Campaigns page. It provides a high-level view of account [...]
As customer journey, experience and data become the key drivers of modern marketing, analytics tools have become what leads them. In order to help marketers learn about their options, Gartner is out with a new "Magic Quadrant for Digital Marketing Analytics" for what has been described as the "booming business" of analytics. As an example, [...]
Pinterest has chosen to open up its search ads to all advertisers and broaden the aim of brand's keyword-based campaigns to relevant queries that don't contain specified terms or phrases. When Pinterest rolled out search ads eight months ago, the ad placement is being made availabe to advertisers buying ads through its self-serve ad-buying tool, Pinterest Ad [...]
Sure, your display advertising targets specific audiences, but can you say the same about your search marketing? You need to think past the keyword and tailor your PPC campaigns based on who is viewing or clicking your ad. By using a "people-based" approach to search marketing, it's possible to improve the cross-channel customer experience, optimize [...]
A new way for advertisers to use videos on Twitter to get people to visit their websites is being rolled out. On Tuesday, it was unveiled by the company the Video Website Card, which is a new ad format that pairs an autoplay video with a website link. This ad format is available to all [...]