Keyword research has been around for as long as SEO in general has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results.As the online search market became a lot larger over time, there was a clear [...]
The landscape that is paid media marketing is becoming more and more complex, as search engine algorithms and development changes accelerates and marketers are demanding more integrated channel capabilities. Efficiency and productivity can be improved by automating paid media campaign management. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide”examines the market for paid [...]
There is a new report from Searchmetrics that examines Product Listing Ads results in UK, France Germany and found that there was more competition since January. The report says, “the number and diversity of comparison shopping services appearing in Google Shopping units has dramatically increased.” The European Commission fined Google roughly $2.7 billion in 2017 for alleged antitrust violations in [...]
No matter how much experience you have leading a digital marketing department, you can always improve. In this episode of the popular Here's Why digital marketing video series, Mark Traphagen reveals the biggest needs for improvement in enterprise-level digital marketing.
The top ten TrueView for Action ads in 2018 has been released by YouTube. Topping this list is Grammarly’s “Enhance Your Writing” 60-second spot. The focus on the year-end ad leaderboard was on the direct-response ad format, a shift from YouTube's normal annual list ranking the top trending video ads overall. The focus for YouTube on its [...]
There are some changes to how Google is showing some of the issues within Google Search Console for the AMP enhancement report. According to Google, they will be combining some over-specific issue types into fewer generalized issue types within the report in an effort designed to separate issues into "more manageable groups" for webmasters. The AMP enhancement [...]
For several years now, Google as tried transforming Maps from a tool to find directions to a broader utility and personalized discovery tool. Back in May at the 2018 Google I/O, the company introduced a range of updated or new Google Maps features, among them a new ‘For You’ tab that just got a wider roll-out. The [...]
Google has not slowed down rolling out its responsive search ads (RSA) — the ads that dynamically serve a combination of headlines and descriptions — and adding new features as well. This week, Google stated that it will be rolling out four reporting and feedback tools for RSAs. In the coming months, you’ll start to see [...]
There are some Google Analytics administrators who have begun being notified by Google about a bug in the automatic owner verification process between Google Analytics and Google Search Console late this week. There was yet another bug causing privacy issues for tech users were it caused the emails of Search Analytics administrators to be sent [...]
If you saw the Search Engine Land report last month, Google is going to sunset some reports within the Google Search Console. The company announced that many of these reports will redirect from the old to the new Google Search Console on December 13. Google wants to reduce duplication efforts of maintaining to similar reports, since having [...]