Did you know that 33% of B2B decisions are utilizing LinkedIn for research purposes, or that 43% of B2B marketers attribute their sales to LinkedIn? This shows that LinkedIn is an important part of the marketing funnel for a good number of B2B businesses, so don't turn a blind eye to LinkedIn! One of the [...]
There are several stages of the business lifecycle when you're just a startup business. These stages includes: LaunchGrowthShake-outMaturityDecline Over on Search Engine Journal, one of the key parts of the early stage that they recently spoke o was that of developing your go-to-market strategy and initial product launch. As stated in the article, you want [...]
Search intent is the main goal that a user has when they preform a search on a search engine like Google or Bing. Basically, it's when you'd search for a specific topic, or looking for a specific type of answer or resource. From an SEO aspect, there is a lot to learn when it comes [...]
How do you create growth for your company website? How creative do you need to get to begin seeing some real progress in getting traffic to your site? Neil Patel has a growth hacking mentality that helps him in every part of his life, and he has a video that shows how you can get [...]
For those who might not know, a lead magnet "a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Marketers use lead magnets to create sales leads," according to Investopedia. [...]
When you're writing for your website (perhaps you're creating a new page or a blog post), you aren't doing it just for a good time. You are writing so your site will go up in rankings in the search results. You want people to see what you worked so hard to created so that you [...]
Paid search is a type of digital marketing where search engines allow advertisers to display their ads on their search engine results pages. It's a model of marketing where the advertiser pays a fee very time an ad is clicked on - basically paying for a visit to your site. Taking a look at Pay-Per-Click [...]
By optimizing your website content, you will provide important data that search engines will use to determine what your content (and more importantly, your business and brand) is all about. If everything worked out with the content optimization, the search engine will be able to send users straight to your website by ranking it higher [...]
Regardless of how big your business is, blogging is an excellent way to build trust with your audience. If you can provide content to your audience via your blog, your brand will be shown to be valuable, sharing expert information in your field, and allowing your audience why they should go with you as a [...]
On May 26 2021, Google began to rollout their link spam update, and will take about two weeks to finish. With this new update, spammy links will be targeted "more broadly" and "across multiple languages," according to Google Search Quality Analytes, Duy Nguyen. Duy Nguyen said: "In our continued efforts to improve the quality of [...]