Have you begun noticing a sudden change in traffic on one of your webpages? Moz's Learning Team Manager, Jo Cameron, walks us through this journey, including how to determine where traffic is coming from and what you should do with the increase in traffic. https://www.youtube.com/watch?v=N63SFcbbesk
Back in December, Facebook decided to push forward with their public offensive against Apple's coming IDFA changes and fight for small businesses. On February 26th, the company launched a brand new ad campaign, which includes TV and digital promotions. The purpose of the new campaign is to better explain why personalized ad targeting is good, and [...]
With the advent of things like social media, it seems that our average attention span has gotten shorter the more we use it. These days, it can be really easy to get somebody's attention, but it's just as easy to lose it again. This is why having a really cool visual can mean the world [...]
Recently, Facebook launched its “Good Ideas Deserve To Be Found” initiative, which is meant to help SMBs personalize ads. The goal behind this initiative is help make social media marketing more accessible to local business owners, mainly due to the pandemic. The updates that this initiative has for SMBs includes: A simplified Ads Manager so [...]
Out of all the things that are considered a Google ranking factor, Google Posts are not one of them. Even then, they can be a great resource for increasing local business conversions. In this episode of Whiteboard Friday, Greg Gifford shows us how to put our best post out there. https://fast.wistia.net/embed/iframe/uhxx70ioye
Before the COVID pandemic hit in early 2020, we were all able to go out and partake in shopping in brick and mortar stores without a care in the world, but now, almost a year after the start of the pandemic, it's clear that we have accelerated the transition to e-commerce by years, all thanks [...]
2020 was a crazy year, and I think we can all agree on that. There are things we all wish we could forget about. And it seems that that is exactly what happened on Twitter. According to the stats provided by Tweet Deleter, people were second guessing themselves, because there were a good amount of tweets [...]
As of April 1, Google will be moving Showcase Shopping Ads to product Shopping ad groups. As part of the change, any Showcase ads and ad groups that you had will be removed, although users will still be able to access their performance data. https://twitter.com/PPCKirk/status/1364376548594212866 Read more here.
We've gotten used to seeing plenty of snippets displayed in Google's search results for a while now, but it seems that those snippets aren't showing quite as often as they used to. Several different SERP tracking tools have noticed that Google isn't showing featured snippets as often as they used to. The tools track a [...]
According to Text messaging solution Attentive, who released a new survey that looked at how consumer messaging behavior changed, it seems that the answer is yes, more than you think. Because of the downtime consumers have been going through, thanks to the pandemic, it seems that there has been a larger demand for brand messaging overall. [...]