Does social media actually have an effect on SEO? The answer is: it can (but maybe not in the way you think!) In this episode of the popular Here's Why digital marketing video series, Mark Traphagen reveals three ways you can use social media to enhance your search optimization efforts.
In March 2017, Facebook began bet testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook. On October 19, company released Facebook Attribution out of beta to all advertisers. It also introduced a new “data-driven attribution model.” The Facebook Pixel powers the free tool and can report on campaigns across Facebook, Instagram, [...]
You've been around the SEO block a few times, you'll remember the day [not provided] was introduced. This was a dark day because SEOs seemed to lose a vast amount of trusty information, click data and conversions. This sort of information allowed SEOs to prioritize their targets. According to Google, this information was removed for security purposes. [...]
Google has added a "schedule" or "book" button to some of the local search results within the local pack in web search. If you do a search [barber nyc] on desktop or mobile and you see the Epic Barber Shop listing, you will see a button that reads either “book” or “schedule.” If you click on [...]
Facebook has introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. The reason why app advertisers should care about this latest feature is because it was designed to boost retention among new users. When used with app install ads, the retention optimization option allows advertisers to optimize [...]
On October 19, Google Google posted on Twitter that some reports found within Google Search Console are currently delayed more than their normal two-days. “Some Search Console reports are currently a bit more delayed due to issues in the reporting pipeline,” the company said. But don't worry, as this has no impact on your search rankings, this is just [...]
If you go to Google and preform a search for [navigate] or [navigation] or [directions] or any other similar search, you will receive a direct answer/one box result at the top asking you "where do you want to go?" Below that, you'll be asked to enter a starting point and a destination. Once you've entered the [...]
I'm sure that over the years that you've been in SEO, you've made countless recommendations to clients that ended up going nowhere. Did you run into a lack of budget? You Can't get a buy-in from your boss or colleagues? It's also possible that your work keeps getting deprioritized in favor of other initiatives. What [...]
This episode of Marketing Scoop is a Сontent Marketing special where SEMrush will be looking at the latest digital marketing news as well as drilling down into a specific piece of content and discovering why it was a marketing success. Joining our host David Bain are 2 highly experienced digital marketing experts – one from [...]
How do you invite influencers into your content? How are these relationships built? How can you become more influential yourself? Check out this SEMrush conversation with Mark Schaefer, an expert in influence and personal branding. Mark will share his insights and experience on content, influencer and reputation. Let's discover how to combine the message and [...]