It's been predicted that over half of US homes will have a smart speaker within four years, and marketers have begun strategizing about the best way to proceed. There is a recent Digitas study, a marketing agency, that addresses some ways in which brands will be able to adapt to a voice-controlled world. But one finding [...]
The new Google Search Console has been announced by Google and includes three new features that it didn't have before. These features include: Manage users and permissions directly in the new Google Search Console. Previously, you were only able to do this within the old version. Add sites and validate ownership in the new Google Search Console. Previously, you [...]
An update of the Bing iOS search app has been released which includes a way to snap a picture of a math problem and get the answer within seconds. A "Find in Page" button has also been added by Bing to help find words within a page and the customary bug fixes with all app updates. A [...]
In order for augmented reality (AR) to offer any sort of reliable overly for physical reality, then there needs something that needs to anchor it into place. One example includes GPS positioning that is employed to tether a Pokemon object to a specific physical spot. But GPS positioning can be off by several feet or [...]
Facebook announced several measures back in June to bring more transparency to Pages and their associated ad campaigns. These measures include an "Info and Ads" button that displays information on ads that are run by the owner of the Page on Facebook, as well as across its partner networks and various properties. The company introduced a companion measure on [...]
We've heard about Google's thoughts on PageSpeed, and we all know that as a metric, it's really important from both an SEO and usability standpoint. Although WordPress isn't the only thing out there on the web, it does power over almost 60 percent (59.3%) of the web. Google even has dedicated an engineering team to work [...]
You can't manage what you don't measure. But how do you know what your analytics should measure? In this episode of the popular Here's Why digital marketing video series, Eric Enge gives you four fundamental principles that should define your approach to analytics.
Most everybody has probably heard of the General Data Protection Regulation (GDPR) that has been sweeping across Europe, which is a data privacy legislation that went into effect end of May. Even though it originates in Europe, it effects US companies because it governs all European Union (EU) members, no matter where their data is collected. Data [...]
Recently, Cision announced its recent acquisition of Berlin-based visual content performance platform ShareIQ provides with the technology to offer the first earned media platform that tracks visual well as textual content. Cision’s platform originally tracked tracked image performance for brands, based on text associated with the image via social media hashtags or written metadata. It did not [...]
Beginning in September, Google will start rolling out its responsive search ads to more accounts in English, French, German and Spanish.Responsive text ads can display with three headlines and two descriptions with up to 90 characters each. For now though, Google will extend the added real estate benefits of these longer units to existing text ads. [...]