Have you ever noticed that some URLs start with "http" and others with "https”? Perhaps you noticed that extra "s" when you were browsing websites that require giving over sensitive information, like when you were paying bills online. To put it simply, the extra "s" stands for secure. This means that your connection to that [...]
The Mediavine WordPress plugin, Grow, has been found to have multiple bugs that interfered with the WP Rocket and Autoptimize plugin. Because of this issue, there have been some sites that have experienced a lack of rankings. Sites that previously had rankings in the top page Google carousels have lost their rankings. There are others [...]
Google is going to update its policies regarding prohibiting spyware and surveillance tech products in Google Ads campaigns, including Shopping. On August 11, Google's “Products that enable dishonest behavior” policy will be updated. The current policy already covers products and services meant to mislead people, including fake documents, student essays and invalid click products, and [...]
The most important part of on-page SEO allows search engines to crawl and index your pages. On-page SEO is all about increasing your discoverability in search engines. You can’t do this without allowing these search engines to access your pages. This is where crawling, indexing, and ranking comes into play. In this video, we will [...]
“It’s really important that [executives] acknowledge that this is important to the company as a while and [convey] what our action plan is,” said director of talent acquisition at digital marketing agency Wpromote, Jackie Leung, when talking about what commitment to diversity, equity and inclusion (DE&I) looks like in organizations during a Live with Search [...]
In an announcement, Google has launched a new feature within Google Images search on mobile to show “quick facts about what you see on Google Images.” Under the image preview window, Google added knowledge panel details that can be opened and expanded to show more information about the image. Google said “when you search for [...]
Until now, the Google Ads app hasn't supported manager accounts, which was pretty strange. Until recently, when you sign into the app, you'll see any manager accounts at the top level. Support for manager accounts was added to the Microsoft Ads mobile app a few updates ago. The increasingly present optimization score can now be seen on [...]
Instagram is changing out the Activity tab with a 'Shop' tab for some users as part of a global test. Rather than seeing the normal heart icon in Instagram's navigation menu, these users will see a shopping bag icon. Users who tap on the icon will be taken to the Instagram Shop section that was [...]
TikTok has finally announced that they are globally rolling out their-first serve advertising platform. These new tools will allow advertisers access to tools for creative, targeting and flexible budgeting. Not only that, there is going to be accounts that provide additional tools, but have not specified them at this point in time. According to Blake [...]
In this SEMrush video you’ll learn why you’re missing out BIG TIME if you’re not doing a regular competitive analysis and we’ll give you a 6-steps guide to build your research process. We’ll discuss why you need an ongoing competitor analysis in Digital Marketing and how often you should be doing it. Competitor analysis is [...]