Over the last year, it seems the biggest word that was going around was "consent." The biggest driver is the value of the term i the newly implemented General Data Regulation (GDPR). In order to manage all of those user consents, there is the consent management platform, or CMP for short. (Content management platforms will [...]
The last couple of weeks, Google has been replacing the video box in the desktop search results with a brand new carousel-formatted video box. The earliest reports came out as early as June 6, but the big change, according to RankRanger, was on June 15. With this new video carousel box, searchers are given a way to [...]
In an announcement made by Amazon, the company has made a deal with Marriott hotels to put Echo devices in rooms to act as a “virtual concierge.” A new service has been in testing by Marriott that they call “Alexa for Hospitality.” This service lets hotel customers order room service, contact housekeeping for additional towels, check out [...]
The villagers caught a black hat SEO and brought him to the wise night for trial. Thankfully, SEO methods have come a long way since the ancient times of search engines! In this episode of the popular Here's Why digital marketing video series, Stone Temple's Eric Enge gives evidence that SEO has grown up in [...]
Elliot Schrage, Facebook's head of communication and policy, is resigning after leading the company's communications and pl icy teams for the past ten years. According to a Facebook post on Schrage’s public page, he says it’s time for him to start a new chapter: As our community and global impact expanded, our challenge to strike a [...]
Back in the day, in the advertising industry, there was no such debate over what constituted media. When you thought about what media was, the obvious media types included: TV Radio Print Outdoor With the invention of digital technology, that simple paradigm was turned on its head. The line is being blurred between producers, distributors and [...]
There are some updates that Bing Ads are rolling our with to its UI that makes it easier to analyze and optimize campaigns. It is now easier to adjust location target settings, including bid adjustments, in bulk across multiple campaigns. If you look in the Settings tab, there is a new "Location" option that will show the [...]
A new segment is being added to Pinterest's Marketing Partners program, which now offers advertisers seven new platforms that provide creative elements for ad campaigns. The "Creative PMPs" (Pinterest Marketing Partners) includes: Popular Pays QuickFrame Shutterstock Custom Social Native Vidmob Vidsy The Online Studio All seven of these platforms have built Pinterest APIs that give [...]
Google's Ad Settings feature has been updated to give users more options for limiting ad personalization and is expanding the "Why this ad?" notices across all services that display Google Ads. The changes let users turn off some of the interest signals that Google uses for targeting ads. You can find the options in the "Personal info [...]
When is a good time to use metrics like bounce rate, pages per visit, and time on site? When should you be ignoring them? There are so many opinions on these metrics being valuable or not, and unsurprisingly, the answer isn't black an white. Learn what Rand has to say about this metrics debate in [...]