Marketing operations (MO) as a dedicated, funded and strategic capability has exploded across B2B marketing organizations. Due to traditional marketing's poor response to changes in technology, use of data for decision marketing and customer behavior, the marketing operations function isn't just filling the gap, but it's creating a competitive advantage for organizations through enabling change and [...]
Chicago-based personalization and e-commerce platform, TouchCR, came out recently with a solution for cookie-less tracking. This is good for advertisers who freaked out over Apple’s recent moves against cookies in the newest Safari and Mac OS versions. Of course, this isn't all good news though. TouchCR’s solution is oriented toward first-party users. The company’s chief technology innovation officer [...]
Danny Sullivan, who retired three months ago from his Chief Content Officer position at Third Door Media, made an announcement on October 9 that he’ll begin working at Google in an as-yet-undefined role with the search division of Alphabet. From his post: My title is still being determined, but the position will be to serve as a sort [...]
Facebook is continuing their efforts to give people more context about what they read on the social network as an attempt to steam spread of fake news. A test that began on October 5, Facebook added context to article links appearing in people's new feeds by attaching information about the publisher that's pulled from sources like the publisher's [...]
More and more consumers are searching online for shops, grocery stores, restaurants, car dealers, realtors ad other businesses in their local area. Four out of five people use search engines to find local information, according to Google. In Google's research, businesses with detailed, complete, up-to-date online business listings are twice as likely to be considered [...]
Google Tag Manager (GTM) has revolutionized the way we implement scripts ad tags on websites, but there are a number of marketers that aren't completely utilizing the tool, or capitalizing on it's potential benefits. What are five easy and impactful way to use GTM? There are some tips that will help you improve your analytics dashboards, [...]
There are plenty of websites that gives you a good and easy way to contribute content to the masses. But unfortunately, a lot of those sites aren't making it easy to earn a followed link from those contributions. Although rel=nofollow links reign in the land of social media profiles, comments and publishers , there are [...]
Google's Gary Illyes and Stone Temple's Eric Enge Discuss the Importance of Mobile Indexing at Stone Temple's Next10x in Boston, MA on April 5th, 2017. For more information, please visit https://www.stonetemple.com/next10x-c...
Google's Gary Illyes and Stone Temple's Eric Enge Discuss Google AMP at Stone Temple's Next10x in Boston, MA on April 5th, 2017. For more information, please visit https://www.stonetemple.com/next10x-c...
The ad tech space is consolidating. Because of competitive pressure from companies like Google and Facebook, independent point solutions are being swept up into larger streamlined offerings that could compete with the tech giants in providing quality inventory at scale. Even though you can find evidence of this trend in every corner of the ecosystem, [...]