Link building is a technique used in SEO that will help increase your search engine ranking, As many of us can guess, links are a huge way of getting a search engine to determine the relevance of a web page. Your search engine ranking will have a better chance of going up in value if [...]
Remarketing is a way for marketers to connect to other people who had previous interactions with your website or mobile app. With it, you can position your ads in front of the people who are browsing Facebook, which will help you increase the awareness for your brand, or to remind people to convert. There are [...]
As part of the contents of a web page, one of the things you will find in the source code is something called the meta description, one of a web page's meta tags. The purpose of this particular meta tag is to allow webmasters to briefly sketch out the content and quality of a web [...]
If you're advertising on Facebook, you want to be sure you know about the common Facebook ad mistakes that small business owners make. In this video, LYFE Marketing will cover the top 6 Facebook ad mistakes, how to avoid Facebook ad mistakes, how to optimize your Facebook ad strategy, & more! https://www.youtube.com/watch?v=TBvc0qvcah4
For the longest time, YouTube was always known as a video platform. There, you were meant to watch videos uploaded to the site, but these days, more people are coming to YouTube to check out their audio-only options, including the likes of YouTube Music. I personally loving the story videos that have begun showing up [...]
When you create a mobile landing page for your business, you want to be sure that it looks and performs its absolute best. If somebody visits that page and it just isn't very good for one or more reasons, chances are, those people will back out and look for a different business to do business [...]
Are you new business owner trying to find ways to get some new leads, or are you just trying to come up with a brand new marketing plan? Luckily, the folks from J&R decided to share with us seven tactics you should try. Here’s what makes their list: Landing pagesWebinarExplainer videosEmail nurture campaignsSocial media competitionsLong-tail search [...]
In this Search Engine Journal video, learn about SEO Audit best practices and discover the most commonly overlooked issues in audits that can give you the competitive edge. https://www.youtube.com/watch?v=ZGetYNyhX1w
With a number of different updates that have caused us to not be able to rely on "native" conversion tracking as a source of real data, such as Google's drive towards conversion modeling and iOS's 14.5 update to make conversion tracking optional for its users, how can we set up offline conversions tracking? This question [...]
For a while now, visual and video ads are something that many advertisers have discovered are the best way to capture the attention of their audience. This is why Microsoft Advertising has globally launched Video Extensions in their latest announcement. If triggered, an image window will appear for searchers in the SERPs with the play [...]