This may or may not be shocking, but 90% of searchers haven't made up their mind when it comes to what brand they want to go with before they even start their search? Because of this, online advertising has become a huge pot of competition between a seemingly countless number of businesses and brands, and [...]
Twitter is now rolling out an updated tweet analytics display that will provide more specific performance insight that has extra engagement elements listed in the data, and will be available on each of your tweets. https://twitter.com/juliussohn/status/1460972940288311300 The updated tweet analytics display includes insight on things like replies, retweets and Likes, and even more specific data, including: [...]
This my not be a shock, but did you know that Google Analytics is the platform that many choose for their website and marketing measurements. It allows you to track and understand your customer's behavior, user experience, online content, device functionality and more. Basically, it helps you market to the right people, in the right [...]
What kind of social media marketing can we expect in the year to come? With how things have been the last couple of years, it can be difficult to predict what kind of things we will see in 2022. Luckily, the team from Hootsuite recently surveyed over 18k people to get their insights into what is [...]
Recently, Facebook released a new tool called Business Suite Insights that lets you see metrics, trends and visual reports that help you understand which Facebook Page and Instagram strategies are working well and where to make improvements. This allows you to then optimize the way you spend your time and resources on other things that [...]
Did you know that you can use WhatsApp as a marketing source? Yup! It's a type of messenger marketing that implies promoting a brand through the messaging platform. It can help brands reach an enormous audience, build strong relationships with customers, and increase sales. After all, WhatsApp seems to be the go to app that [...]
When you're trying to identify how good or bad your website is doing regarding search intent, it can be quite difficult to do so without some way of measuring the searcher's attention. One way to do so is through your website's bounce rate. According to Google: "A bounce is a single-page session on your site. In Analytics, [...]
What is the future of email marketing? To many experts, it's predicted that email marketing will include better automation, more relevant messaging, more personalization and more cross-channel integration. It seems that according to various data out there, we tend to like using email, even in this day and age of digital communication. Email seems to [...]
For many businesses owners and marketers, a great holiday SEO strategy is one way to really stand out. If you can invest early in seasonal optimization, you'll be able to ensure a good position in the SERPs ahead of the competition so you can capture more traffic, and maybe even some conversions. In this video, [...]
Having some PPC campaigns running a variety of ads for your business website can mean a lot for your business as it allows you to be seen on a variety of search engines, such as Google and Bing. But sometimes it can be challenging to come up with content for those ads. There are several [...]