There’s a good chance that you’ve heard of TikTok. There’s also a good chance that you’ve stumbled upon a TikTok clips of people dancing or lip-syncing to various clips. On top of that, you don’t even have to have installed the app to see them.
For teens, it’s a place for pure entertainment, but for brands, it’s a great place for to put their marketing efforts to the test.
“Being there early allows brands to authentically tap into the ‘it-crowd’ as long as they can adapt their message to the fun and informal tone,” explained Fred Schonenberg, founder of New York marketing firm VentureFuel. But that informal tone, he explained, is TikeTok’s entire value. “Brands who show up with standard corporate messaging will alienate the audience as quickly as they seek to be embraced.”
If you want to know what TikTok is, and you want to know how brands are connecting with made-for-TikTok content, there is a post by Taylor Peterson that goes into how brands can get into TikTok.