The future of TikTok is still uncertain, as there is the issue of data-sharing and moderation from opponents of the app. Because of this, there are quite a few who will avoid the app. But for those who are still using the app, there is still a market. There are businesses who are trying to find ways to tap into the popularity that TikTok managed to procure, and these businesses are trying to focus on younger audiences.

For any of those wanting to work with TikTok, the short-form video platform published some new pointers on how to use its analytics tools effectively.

As a TikTok creative user, you might want to know the impact of the videos have on the people viewing your content. This is why the platform built something called TikTok Analytics. With TikTok Analytics, you will be able to see how well your videos are doing from a performance perspective, and measure the reach and impact of the video.

You can find the overview here on TikTok’s site.