Are you an advertiser for TikTok? Are you planning on using the platform for your holiday marketing plan?
Since TikTok seems to be on its way to becoming the next billion user social platform, it should be a part of your holiday marketing plan. A number of businesses have been unsure to invest, especially with the issues centering around the US issue with platform, but there is still a big potential as well from the marketing perspective.
For those businesses who would decide to dive into the deep end, TikTok has launched new holiday toolkit for SMBs, in partnership with AdAge, which provides a range of insights, tips, case studies and tools to help you better understand your marketing opportunities in the app.
Source – Social Media Today