Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results? TikTok’s powerful search algorithm presents a huge opportunity for marketers to connect with relevant viewers.
In this video from Social Media Examiner, which includes Michael Stelzner and Melissa Laurie, you’ll learn actionable tips to optimize your TikTok presence and rank higher in search.
Here’s what the video covers:
Why Marketers Should Focus on TikTok
TikTok has over 1 billion monthly active users globally. The platform’s addictive short videos have tremendous reach and engagement potential.
Optimizing your content for TikTok search gives you access to this massive, highly engaged user base. Ranking in search helps you get discovered by TikTokers looking for content related to your business.
How to Determine TikTok Content Pillars: Research Tips for TikTok Search
Before creating content, research popular and emerging trends in your niche on TikTok. Look at top videos and hashtags to identify topics and formats that resonate.
Use TikTok search autocomplete and Google Trends to find rising searches and interest spikes around events, seasons, or news. Determine the 3-5 core content pillars for your brand.
How to Rank in TikTok Search: Crafting Video Content
Hook viewers in the first 5 seconds with eye-catching visuals, text, sounds, or effects. Quickly establish relevance to search intent through captions, on-screen text, visuals, and hashtags.
Keep videos short, focused, and entertaining. Leverage trends and challenges, user-generated content, behind-the-scenes footage, tutorials, and more.
How to Optimize for TikTok Search: Text, Captions, and Hashtags
Write compelling captions using keywords. Add relevant hashtags and tag influencers. Transcribe audio into captions.
Include search terms prominently on-screen. Optimize your bio, username, and profile category for discovery. Analyze performance data to refine content.
Check out the full video for a deep dive into ranking in TikTok search. With strategic optimization, you can gain more visibility and reach new audiences on this high-growth platform.