TikTok’s Algo Doesn’t Care About Your Followers

While a video is likely to receive more views if posted by an account that has more followers, by virtue of that account having built up a larger follower base, neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system,” TikTok explained in a post talking about how its recommendation algorithm works.

A reason why the #ForYou page on TikTok seems to have a random amount of video serendipity is because of what the algorithm doesn’t take into account. Videos on TikTok made by “no-names” can go viral quickly since follower count and past performance aren’t signals the algorithm uses. This is actually good as it allows more opportunities for users to get discovered.

SourceGinny Marvin

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